Electric Mania Limited T/A Sugarcrafters Privacy Policy

Data Controller: Reni Reis 
Data Processor: Jack Luke

Effective from 24/05/2018

Electric Mania Limited T/A Sugarcrafters (“The Company”, “Our”, “The Site”) understands that your privacy and your personal data is important to you and how your information is used and shared online is of upmost importance. We understand and value the privacy of everyone who visits “www.sugarcrafters.com” and will only collect and use information in ways that are useful to you and in a manner consistent with your rights and Our obligations under the law. 
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This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.sugarcrafters.com (the “Site”).

PERSONAL INFORMATION WE COLLECT 

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies: 
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org. 
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. 
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, PayPal email address’,Coinbase address’), email address, and phone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION? 

We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to: 
- Communicate with you; 
- Screen our orders for potential risk or fraud; and 
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). 

SHARING YOUR PERSONAL INFORMATION 
We share your Personal Information with third parties to help us use your Personal Information, as described above.

For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.

We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/.

You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. 

We may also share your information with the relevant companies, of which, we use their system to process our orders. This information is not, in any way, used outside of processing the order to fulfil your request. 

We also share your information with our shipping couriers, only to complete the contract with yourself and deliver the item to your specified address. This information includes your name, shipping address, phone number and email address. We do not share any payment information and / or device information with these couriers. 
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

BEHAVIOURAL ADVERTISING 
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below: 
- Facebook: https://www.facebook.com/settings/?tab=ads 
- Google: https://www.google.com/settings/ads/anonymous 
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads 

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/. 

MARKET RESEARCH 
We may contact you, or, use a third party company to contact you about a specific sale, this will not be, in any way, a form of marketing and will only apply to customers who have a specific transaction with us. We will not require you to opt into this service, as this is part of our “Market Research”. We will however not market to you with any other information without your consent. 

This market research is a way for Our business to understand how we can improve Our customer service and provide better marketing communications in the future. It is a crucial part of the customer journey with us. 

DO NOT TRACK 
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

WHO HAS ACCESS TO YOUR PERSONAL INFORMATION? 
Electric Mania Limited T/A Sugarcrafters employees 
We only authorise access to those employees who need the information to carry out their job responsibilities.
Third Party Service Providers Working on our Behalf 
We may pass your information to our third party service providers, agents, subcontractors and other associated organisations for the purposes of completing tasks and providing services to you on our behalf such as couriers, shipping companies, software companies, our in-house warehouse management system developer and our merchant services gateway to create secure payment transactions. 

All of which are compliant with the GDPR regulation. As stated above, your data will only be used to carry out a requested service and will only be shared with the necessary third party providers for legitimate business purposes. 
Please note: We will not sell or rent your information to third parties. We will not share your information with third parties for marketing purposes 

DATA RETENTION 
When you place an order through “The Site”, we will maintain your Order Information for our records. We will hold your personal information on our systems such as Buyer name, recipient name, physical address, postal code, city, state/province, country, phone number and email address for a period of 7 Years, after which time it will be deleted, this is to fill our legal obligation to statutory bodies such as HMRC, and also to fill our warranty obligations to you as a customer. 

How can you access and update your information? 
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted if it is outside of our legitimate business purpose use term. If you would like to exercise this right, please contact us through email at: dpo@electricmania.co.uk 

We are obligated to provide you with all details on our systems to you within 30 days of your Subject Access Request. 

Please note, we will only keep this information for legitimate business purposes and it will not be sold or released anywhere without your consent to do so. 
How do we keep your information safe? 

We know how important it is to protect and manage your personal data. We use computer safeguards such as firewalls and data encryption, and we enforce physical access controls to our buildings and files to keep this data safe. We only authorise access to employees who need it to carry out their job responsibilities. However, whilst we take appropriate technical and organisational measures to safeguard your personal data, please note that we cannot guarantee the security of any personal data that you transfer over the internet to us.

Links to other websites 
Our website may contain links to other websites run by other organisations. This privacy policy applies only to our website‚ so we encourage you to read the privacy statements on the other websites you visit. We cannot be responsible for the privacy policies and practices of other sites even if you access those using links from our website. In addition, if you linked to our website from a third party site, we cannot be responsible for the privacy policies and practices of the owners and operators of that third party site and recommend that you check the policy of that third party site.

Transferring your information outside of Europe 
From time to time we may transfer your personal information to carefully selected service providers based outside of the EEA for legitimate business interests listed above. If we do this your personal information will continue to be subject to one or more appropriate safeguards set out in the law.

Review of this Policy 
We keep this Policy under regular review and may need to update it from time to time in response to changing legal or business developments. You should check this page from time to time to ensure that you are happy with any changes. 
This Policy was last updated in May 2018.

MINORS 
The Site is not intended for individuals under the age of 18.

CONTACT US 
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at dpo@electricmania.co.uk or by mail using the details provided below:

Electric Mania 
FAO: Data Protection Officer 
Unit 15-19 Anglo Trade Park, 
Wokingham 
GB 
RG41 2AN